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15 Comments

After 3 years, MRR is still less than $100, but I'm happy

I’ve been working on Polygloss, a language learning app, for over 3 years now. I quit my job on 2019 to go back to study. I started developing it during my MSc in AI, and it was how I collected the data to do an analysis using language models in my dissertation. Once I graduated, I continued working on it while freelancing for other companies just enough to keep afloat. After all this time, I only have 43 subscribers, and under $100 MRR. That barely covers how much I spend to maintain the project. But I'm still happy with it. Why?

app screenshot
The app works like this: You pick an image, write about it, someone guesses the correct image. Then the rounds are reversed, they write and you guess.

Polygloss is a really difficult project.

Here are some of the challenges with it:

  • It's not business-to-business (marketing is hard, expensive, and you need to make lots of sales since the amounts are smaller comparing with what you can get from businesses)
  • It's an education app (the industry's average retention funnel is tricky)
  • The in-app interactions are user-to-user (so this means that it needs a critical mass of users to be successful)
  • Most of the app is free to use (I believe in accessibility of education, but also I can’t put a paywall in every interaction since the app depends on critical mass)
  • It’s a feature-rich product, meaning it takes a lot of time to develop it

So why do I insist on it?

Sometimes this is difficult to answer, but sometimes it is really easy. First of all, I enjoy working on it. I have over 14 years of professional software engineering experience, I have worked in many places: for-profit, non-profit, government, big companies, medium companies, start-ups. And I never liked working on anything as much as I do now. Simply put, it makes me happy.

But also I really see its uniqueness, how it helps people, and all of the amazing feedback it receives.
app screenshot

Another way to look at it, is that 43 people enjoy Polygloss enough to spend money on it every month. I also see Polygloss taking off in languages going through revitalization, like Welsh, and get a warm fuzzy feeling. I dream of making it helpful for thousands of indigenous languages that usually lack investment.
app screenshot

I love languages so I also use Polygloss myself. These are my bookmarks for my fiancé’s dialect. There are no apps that teach it. Most apps are only usable for the top most common languages such as English, French and Spanish. I also use Polygloss for Spanish and Catalan since we moved to Barcelona. But the only way I can start learning my fiancé's South Tyrolean dialect, unless I move to South Tyrol, is using Polygloss.
app screenshot

Every time I use the app, I get new ideas for making it even more useful for learning. I’m not gonna lie, sometimes it’s really demotivating to put so much effort in it and not see it financially grow as much as I wanted it to. But it’s also really awesome to dog-food your own project earnestly like this. This type of excitement is hard to come by with most products. So I still really recommend working on things you like.

Are any of y'all working on a project like this? That you really love but is not doing so well financially? How do you measure its success?

on December 19, 2022
  1. 2

    Thanks for sharing your story Etiene. I've subscribed to a magazine called Courier which is all about startups. In one of the recent editions, they wrote "Always remember growing slowly - and mindfully - is still growing". A statement that I love as we're (my business Hunter) all marginal gains. Small 1% efforts that over time build and build.

    Sometimes it's worth speaking to different people outside of your circle to get ideas is worthwhile... so writing about it here is a good start.

    There will be plenty of good feedback, comments and suggestions.

  2. 2

    Thanks for sharing and good luck. Interesting concept.

  3. 2

    I love the fact that you are loving this journey.

    1. 1

      Thank you 😊 it's hard but very fun

  4. 1

    I just started a project like this too, but my focus is only one language

    1. 1

      Nice!! Which language is it?

      1. 1

        my focus is English language

  5. 1

    I can absolutely relate to this, funny enough my SaaS Be Inclusive has been around nearly as long and has a very similar MRR too. I think there's a huge benefit to enjoying the journey and going ahead with it anyway, that passion is going to shine through and lead to happy customers (however few that ends up being). As long as you keep enjoying it, all the best to you and Polygloss!

  6. 1

    I learned a few things about marketing. Maybe we could brainstorm how you get more customers…

  7. 1

    Hey Etienne, I enjoyed reading your post! I'm also working on growing my startup Typogram. It's all about small wins, and having MRR is a big accomplishment.

    1. 1

      Thank you!! How is your startup going?

      1. 1

        it's going alright! we launched a pre-order early this year, and are now about to have the official launch in January!

  8. 1

    Be proud, I have been trying to build my business for. years, yours is a. significant accomplishment :)

    Have you considered building a chrome extension?

    1. 1

      Thanks! What is your business about?

      No, I haven't thought about a chrome extension yet. Maybe because I mostly use firefox? I wouldn't rule it out, but also I haven't had any ideas in that direction yet.