Hey hackers.
After launching a productized service a couple of months ago and failing, I'm taking another shot.
This time I'm launching a service on top of the Webflow called Flowout - converting PSD, Sketch, Figma, Adobe XD designs into pixel-perfect, responsive Webflow pages.
I'd be curious to hear your thoughts on a few things:
Thanks in advance 🙏🏻
Hey Luka, love the hustle.
Dusting yourself off after a failed idea and jumping straight back in takes serious guts.Honestly, there’s definitely a market for this. A ton of design agencies have zero desire to mess with Webflow code and just want to hand it off to someone reliable.The biggest thing I've learned from building my own landing pages for BDALab is that you really want to lean into the pain point, not just the features.
Instead of just saying "we convert Figma to Webflow," hit them where it hurts. Freelancer and agency clients are usually terrified of two things: missed deadlines and sloppy work that breaks.If you can change your header from a simple description to something that addresses that anxiety, like "Get your Figma designs turned into pixel-perfect Webflow sites without the hiring headaches", it’ll click way faster.
Also, completely agree with Maliik on the pricing stuff. Charging by the day is a trap. It turns clients into micromanagers who watch the clock. It's much safer to price by deliverables or page complexity so you arent penalized for working fast.Good luck with the launch man! Looking forward to seeing how it goes.
I think this is a good idea, but one thing to keep in mind is most people probably don’t care what platform you’re using on the backend as long as it gets the job done, and I think even fewer people would care that it’s being built on Webflow since it’s still a new platform in comparison to Wordpress, Wix, Squarespace... However, this might be important if you’re specifically trying to target people who know what Webflow is. I just think you might be able to expand your audience by focusing less on the fact that you’re designing with Webflow, and more on the fact that you can make really awesome designs.
With that said, have you thought about who your potential clients are and how you’re going to acquire them? In my mind, your market is graphic designers who don’t code and haven’t learned Webflow, so you just have to figure out how to target those people, and that’s probably going to be the hardest part.
Pricing is probably going to have to be done on a case my case basis because everyone’s needs are different. You can’t charge the same price for working on a website that takes you 10 hours to complete that you would charge for a website that takes you 100 hours. So that’s really something you’d have to determine with the client.
I think the landing page looks good. My only concern is how the pricing is structured. Again, offering pricing based on a specific number of days doesn’t seem like a good idea in my opinion because each client has different needs. A client might think their design should only take 3 days, but what happens when you tell them on the fourth that they need to pay for more time?
I think you should make the pricing less time specific and focus more on the kind of features you can provide in each tier. Essentially, each pricing tier would serve as a basis for the minimum clients will pay for your service. For example, tier one will offer very basic transitions, if any, and tier three could come with lots of interactions and animations. In either case, the final dollar amount the client pays will be determined once you can figure out how much the client can afford to spend, and how you want to value your time for that project/client.