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After launch notes about Micro Launch, a Product Hunt alternative

Introduction
I've been in the trenches of product launch, and it’s been a rollercoaster. My recent experience with Trip Budget, a travel planning tool, has given me a unique perspective on the launch landscape. While Product Hunt is often hailed as the holy grail, my journey has shown me that there might be a more effective path.

The Product Hunt Paradox
I poured my heart and soul into Trip Budget's Product Hunt launch. It was a disaster. Despite putting in significant effort, the product failed to gain traction. It became increasingly clear that the platform's algorithm, or lack thereof, was a major hurdle. After the launch, a Product Hunt lead confirmed my suspicions, revealing that product selection was largely manual.

The Search for an Alternative
Disillusioned with Product Hunt's opaque system, I embarked on a quest for a more organic launch platform. Countless options emerged, most of which offered paid promotion. I was determined to find a platform that prioritized community and genuine engagement.

Discovering Microlaunch
That's when I stumbled upon Microlaunch. Founded by Saïd Aitmbarek, the platform takes a refreshing approach to product discovery. Unlike Product Hunt, Microlaunch doesn't have a featured section. Instead, every product starts on an equal footing. Engagement, whether through likes, comments, or even critical feedback, determines a product's visibility.

A Fairer Fight
Microlaunch's democratic system fosters a more level playing field for product makers. It encourages genuine interaction and constructive criticism. While the platform's user base is smaller than Product Hunt's, it has proven to be a valuable asset.

An Unexpected Win
To my surprise, Microlaunch led to a significant breakthrough for Trip Budget. A newsletter with over 500,000 subscribers discovered our product through the platform. This unexpected exposure generated a wave of interest and helped us achieve the goals we'd initially set for the Product Hunt launch.

Conclusion
While Microlaunch might not have the same reach as Product Hunt, it offers a more equitable and rewarding launch experience. For products without a massive social media following, it could be the ideal starting point. It's a platform that prioritizes community and genuine feedback, which is invaluable for product growth.

While Product Hunt remains a powerful force, it's essential to consider alternatives like Microlaunch. The product launch landscape is evolving, and new opportunities are emerging.

on July 30, 2024