After reviewing dozens of SaaS websites, I've noticed something interesting:
Most founders aren't ignoring problems.
They're too close to see them.
A pattern keeps showing up:
Teams know their product too well
Buyers don't
Important questions go unanswered
Trust gaps become invisible internally
One example:
A company spends months building a powerful feature.
The homepage mentions it.
But never explains why a buyer should care.
Internally it feels obvious.
Externally it feels confusing.
The product isn't weak.
The perspective is missing.
That's the idea behind Aexo.
Not another SEO audit.
Not another analytics dashboard.
Just an independent founder review focused on:
positioning
onboarding
trust signals
documentation
buyer perception
I've started publishing some public findings from real SaaS products.
Curious:
What's the biggest blind spot you've discovered in your own product after talking to users?
