Aftermath of 2 failed course launches 🤦♂️
We often think building courses is the ultimate passive income play.
But the reality is that selling a course is neither easy nor passive.
- I only made about $1500 from two courses I built in the last 6 months.
Considering I spent 3 months on the first course, and 2 weeks on the second, I probably won’t break-even on either course for a long time.
- I also have a sales conversion rate of 1.5%.
That means for every 100 people who land on my course pages, I can expect to make 1.5 sales.
Driving 100 people to a course page is actually very difficult, as it requires somewhere between 50k-100k post impressions to get there.
While attainable for people with a mid-5 figure audience, I’d have to post an insane amount to get that many post impressions to make a sale.
I thought with
➡️ 13k followers on Medium
➡️ 12.3k on LinkedIn
➡️ 2.7k on Twitter
➡️ 2.7k on my Substack
that that would be enough to make sales.
But I have a feeling this is still too small of an audience to really make a dent.
Stories of people making lots of money from course sales are anomalies.
The reality is that most course creators likely won’t break-even on their course.
I discuss my experience launching these courses in the article below.
Article highlights include:
➡️ How the funnel math works for course sales
➡️ How to build your first course in under 2 weeks
➡️ What I'd do differently if I launched another course
Link here: https://michaellin.substack.com/p/aftermath-of-2-failed-course-launches
