'AI-driven' daily beauty/skincare email - Best way to drive growth?
Hi all!
My name is Tahlia, just wanted to share a little project I just shipped.
It's a no code 'AI-driven' daily email that filters the 5 'best' skincare and beauty articles a day (filtered from over 400 blogs).
Trying to drive towards TheHustle kind of vibe, but start with mainly automated content and see where it goes as it grows.
Does anyone have any tips on how to drive growth and what channels would be a good start?
Thanks,
Tahlia 💕
I am not the demographic makeup is usually sold to so take this feedback with a grain of salt. To my knowledge, most of the makeup demographic is on Instagram. I feel as though most women I know who interact with the make-up scene do it through pictures or videos. That being said, I feel like women read makeup articles usually dealing with solving specific problems. How to cover bad acne, best make up for sensitive skin, etc. If you are doing the article route I'd suggest finding common issues such as the ones above and create almost a google alerts for make-up niches. Again, not an expert.
I second that.
In addition some feedback: I like the vibe and colors of your landing page and IG. I am too not an expert, but they seem to be appealing to your target group.
Your landing page has some room for improvement. For example, I would love to see an example of a newsletter that has already been sent out. Especially for email, with spam in your inbox everywhere, this is important. Give people a way to anticipate what kind of content/design they will receive.
You could also think about permanently displaying all of your previous newsletter on your website. Take Product Hunt as an example (https://www.producthunt.com/newsletter). This could also improve your SEO and increase organic traffic.
Thank you both really appreciate it!!!
@hustling nice consistent aesthetic across the content.
The "no code 'AI-driven'" bit caught my eye - I would expect it's a manual process for now? How do you manage to filter all those blogs?
Interesting project @hustling
Frankly, readers don't care whether there's an AI, ML, Chain, Deep tech behind your newsletter. If you can prove and demonstrate the right content is being delivered. Your readers will stay.
A successful newsletter also required personalized touch (not just merge tag or product filters) but how you treat your readers as a human.
Initially, I would suggest distributing via target group and channels where buyers interact. By observation, Instagam and Pinterest and TikTok might be of your interest.
Thank you for the advice!
Roundup per day or week is doable, it could take more time to prepare it properly but benefits would be nice.
Basically, idea is to make a nice formatted email with links from that day or week and contact blog owners to tell them that their article is on the list for that day.
People like to be recognized and mentioned in positive light, they might post it or share it on their social media, effectively outreaching their audience and spreading word for you.
Thats a great shout out! Thank you so much