🖼️ AI-Generated Headshots: The Moat In AI, AI Avatars, Building In Public

In this Trends.vc Report, we talk about building source photo guidelines, animated AI headshots, converting visitors to paid users and more.

🔍 Problem

To get professional headshots, you need great lighting, a wardrobe and a skilled photographer.

💡 Solution

AI headshot generators give you studio-quality photos without a physical photo shoot.

🏁 Players

AI Headshot Generators

• HeadshotPro • Professional business headshots by Danny Postma
• Photo AI • Create beautiful AI photos without using a camera by Pieter Levels
• Secta AI • Turn selfies into professional headshots with AI
• Aragon AI • The most realistic AI headshot generator
• InstaHeadshots • Turn your selfies into professional business headshots by Magic Studio
• 1PhotoAI • Generate beautiful AI photos from one selfie by Ken
• Try it on AI • AI headshots for your LinkedIn, resume, social media and more
• Simplified • Generate professional headshots without breaking the bank
• BetterPic • Professional headshots with your phone selfies and everyday photos
• HeadshotsMaker • Professional headshots in 2 clicks by Vadym

🗺️ Roadmap

1️⃣ Build your app

• Train your own model to gain a competitive edge. More realistic and precise results will lead to positive word of mouth.

• Danny Postmaa built a custom Stable Diffusion model for HeadshotPro.
• Aragon AI says it uses a custom AI model to generate realistic headshots.
• Pieter Levels based Photo AI on custom Stable Diffusion models that he made for his Interior AI app.

• Lower the time to value. Let clients get their first results fast – without waiting for hours.

• Pica AI says you’ll get your headshots in seconds.
• AI Headshot Generator says it needs 1 selfie to generate 4 images in 10 seconds.
• Ken says he made $1,023 in 10 days with 1PhotoAI. His headshot generator needed 1 selfie and 10 seconds to generate images. While competitors needed 20+ photos and hours of waiting.

• Crowdsource challenges to solve problems. You’ll build faster with the help from the community.

• Pieter Levels asked his audience how to scale an SQL database.
• Danny Postma asked his audience how to lower Stripe disputes and solve technical challenges with his upscaler.

2️⃣ Pick your monetization strategy

• Charge a subscription to get predictable revenue.

• Photo AI costs $39 - $299 per month.
• Creative Studio by Try it on AI costs $19 per month.
• AIPassportPhotos has subscription plans for up to $69 per month.

• Charge per photo shoot to lower mental overhead.

• Bettershot costs $29 per person.
• Secta AI costs $49 per photo shoot.
• Try it on AI costs $21 per photo shoot.

3️⃣ Find your first customers

• Build in public to build trust, get early customers and feedback.

• Seb Lhomme shared photo examples and plans for PhotoAI.me (acquired) in public.
• Danny Postma shares revenue numbers and product updates for HeadshotPro in public.
• Pieter Levels shares revenue numbers and product updates for Photo AI in public. He’s on track to making $90,000 MRR.

• Use side project marketing to drive traffic to your paid AI headshot generator.

• Snap Headshots has a free profile pic generator.
• HeadshotsByAI has a free LinkedIn business card generator.
• Danny Postma made a free Profile Picture Generator. He wants to build more free apps to drive traffic to HeadshotPro.

4️⃣ Build trust

• Showcase social proof by sharing reviews from happy customers.

• Secta AI shares a wall of testimonials from happy customers.
• ProPhotos shares reviews from doctors, lawyers, real estate agents and more.
• HeadshotPro says it has served 60,000 customers and generated 12,000,000 headshots.

• Build trust by sharing sample images. This helps to convert visitors to paid users.

• InstaHeadshots shares sample AI headshots.
• HeadshotPro shares photos generated by real customers.
• Secta AI lets you view sample images from real customers.

5️⃣ Capture leads

• Make a demo video to show your app’s workflow before asking for payment.

• Creative Studio by Try it on AI has a video tutorial.
• Pieter Levels makes short-form videos with Photo AI’s features.
• InstaHeadshots has an explainer video that highlights its features.

• Use scarcity to boost conversion.

• BetterPic has limited discounts for the ‘Pro’ and ‘Expert’ plans.
• 1PhotoAI has a countdown timer with a 50% discount as a sign-up bonus.
• Pawify AI has themes that you can apply to pet photos. They are different each month.

6️⃣ Boost brand awareness

• Use Programmatic SEO to rank higher in Google. Target long-tail keywords to reach a higher-intent audience.

• Pet Booth has pages with popular dog and cat breeds.
• Aragon AI has headshot pages based on your profession. Such as students, lawyers, sales and more.
• 1PhotoAI has pages with different style keywords. Such as headshots for passports, weddings, Halloween and more.
• HeadshotPro has on-site keywords for different clothing options. Plus pages with headshot types and locations. They show their app among headshot studios in a specific city.

• Use affiliate marketing to scale your marketing efforts.

• AI Pet Photos pays 10-20% commissions for each paid customer you refer.
• Aragon AI pays a 20% commission to affiliates. They’ve paid $100,000 in commissions.
• HeadshotPro pays 30% commissions on all sales. It also offered a $1,000 bonus to 3 people reaching 100,000 views on TikTok.

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