AI website no paid subscribers?

Sorry if this sounds harsh, but this just seems like yet another wrapper around ChatGPT. You've jumped into an over-hyped, ultra saturated market, competing against massive companies. If you want to succeed, I would suggest trying to find a more specific niche and focus on that. Right now I'm not sure what this is doing that regular ChatGPT doesn't already do.

It could be that your ads need to be improved. People might be clicking in thinking the app is something else. Here's a typical user flow

1. User searches something in Google
2. They see an ad for your site
3. They click your ad
4. They read the copy
5. They create an account
6. They start using the app
7. They like the app
8. They buy a subscription

The user can drop off at any of those steps, so you should have analytics to say how many users get to each step.

If they're dropping off at step four, then it could be your ads are bringing in people who are expecting something else, it could be they don't want to create an account.

So what do you do? Try something to mitigate that:
A) Remove the account requirement
B) Change the ads

Good luck.

I can have chatGPT free version write articles for me.
Why should I get into another subscription?

Your website is clunky and unpolished.

The header is obviously a Bootstrap masterpiece which instantly looks amateur. It has left and right margins/padding which makes it looks broken. It pushes everything down when opened.

The cookie consent banner completely covers the hero text, so the site looks broken at first.

The hero text is too far down and it’s the only thing above the fold.

“Prices” should be “Pricing” or “Plans and Pricing”

The pricing section is waaay down the page.

What are all those gazillion cards doing on the landing page?

The domain isn’t great. Use something like wordoid.com to come up with a good one.

I could go on and on. The point is that if your sign-ups aren’t converting, then there’s probably a credibility issue caused by the perceived quality of the product.

If you're getting sign-ups but they are not converting to paid users, there's likely more of an issue with your onboarding and lifecycle programs than your website.

It looks like you have a "free trial" with a set number of credits. How are you prompting the prospects to sign up once they get close to their credit usage?

Personally, I did not like the landing page. And assuming the person who is landing here has some idea about ChatGPT- it would be great to show them what you are doing differently at the top.

If you can move login/signup behind a restricted version of the product- things may work much better IMO.

Also, make sure payment flows are all working, with no bugs. Plus, 2% signup->paid is an average conversion it varies between 1-4% on most online products&apps. Wait a little more.

You should also consider the fact that the job of your landing page is to get signups. Upselling only happens if they like the product enough.

I feel this market is already a tough one to crack with the multitude of other products. You need to demonstrate why you are different - videos, demos etc.
One thing I would say with my marketing experience, consider looking for a niche and target this specifically. For example, brand this for Hotel owners and hang out where they are and be the one, specialist go to source.
Many business owners will tend to use specialist providers serving the industry and they perceive specific knowledge.

Hey! Have you launched on Product Hunt yet? That could be a good lead source.

Your site looked cool! If anything I'd say your Pro plan is too cheap - it makes it look inferior since it's so cheap - good luck!

this product is already a commodity. there's tons of these tools out there at this point.

I've been building microsaasdb tracking 1700+ SaaS and a common observation is that ads almost never work for new SaaS products.

Most founder-marketers think that if they are offering a great solution to a big enough problem and take it to potential users via ads it's only logical that they will jump on the bandwagon.

However, there is one major flaw with this thought process. Customers mostly don't take actions based on logic. Most times they take actions because of emotions and justify with logic.

SaaS products usually don't convey emotions like tangible physical goods. Text based ads attract clicks from explorers and enthusiasts who are looking for new products to quench their thrust for new ideas (novelty bias), not to solve their problems. They come, they see and they move on.

Here are some well documented examples of why ads don't work-
https://www.indiehackers.com/post/what-we-learnt-from-spending-800-on-google-ads-681ab9e739
https://www.indiehackers.com/post/google-ads-15k-impressions-159-clicks-0-conversion-7b15478d75
https://www.indiehackers.com/post/google-ads-can-be-a-toilet-for-your-money-particularly-when-an-odd-news-story-matches-your-target-keywords-f2ef7f4b5b

May be you are targeting wrong audience in ads? Just double check that. That seems to be the first problem.

More pointers:

• Show samples on home page, may be a quick video or final sample output.
• Fix the footer contents/links - Most of the links are not set to correct pages

And on the actual idea, I have earlier written about products in AI space at Micro SaaS Ideas - Please checkout, that could be a good starting point.

What searches did you target? Also what is the return rate like for users that have created an account?

New updates.

1. New Layout
2. AI Voice-Over Access
3. AI Chat Access
4. AI Code Access
5. New templates added

Thank you all for your suggestions.

I applied most of them and still working on the others.

As many people already mentioned here the market for this kind of products is really really crowded right now, if you go to Product Hunt you will see at least 10 chatGPT assisted products launched every day. Did you tried launching your product there? People seems very supportive for that kind of products on product hunt.

It's clear to me what the website is offering and the fact that there are signups confirms it some how.

However the question is what happens after signup, do they try the product, come back or just churn?

I'm running https://topai.tools and this niche is super crowded, so some people keep trying different offerings before settling on one and some others keep using freemiums on multiple platforms without ever upgrading cause it's just enough for their needs.

1. Try to understand what is happening after the sign up and what was the intention of the visitor.
2. You need to standout and appeal to a sub-niche/persona in this niche cause again the offerings are overwhelming in this section.
3. I'm not a UX specialist but as others mentioned, have a look here as well.

Let me know if you need other information that you think could help you.

Hey @nycsafedriver if you'd like to brainstorm on how to fix that issue with AI product managers -- we do have a Slack community of AI product managers / developers / designers:

https://join.slack.com/t/ai-product-hive/shared_invite/zt-1sjcv7psw-wlGunfP8FBPje8U8DWo_7A

Feel free to join and drop your post into #brainstorming channel

I have checked your website, and I noticed that your pricing seems quite high compared to other competitors. You may be aware of ChatGPT, as it makes such tasks much more manageable and easy. Given this, it's worth considering why customers would choose to subscribe to your service.