AI Writing Tools Won't Make Your More Productive

If you are a serious saas founder/B2B marketer,

AI writing tools won't make you more productive.

And you should run away from writers who claim to use AI to be more productive.

Here's why-

Productive is not writing a 1500-word article using engineered prompts.

It is not mass-producing content in the shortest time possible so as to meet a milestone.

Productive B2B/SaaS content pieces should be able to carry readers from-

"I just found out about this product" to "Now, I really want to use this product"

Every sentence in your content should serve a purpose.

Readers should feel something,

& accept your argument/POV.

They should be able to see that solving their problems is not just important to you

But that your product/service is exactly what they need.

A well-crafted prompt put into an AI writing tool used by a gazillion others would not strike at the heart of your readers.

Instead, it is bad PR.

Think about it-

Why should someone care about your brand,

If the content that should help them care-

was created in a nonchalant way disguised as prompt engineering.

By all means, use AI to get Ideas..,

But the kind of content that drives the kind of outcome you want

would and should be created by humans for humans.

But here is the big question-

Like every new thing-

The hype behind AI-generated content would soon fizzle out.

Where would your brand/product be in all this?

At the heart of potential customers & your users or

just another brand that didn't care enough.