Almost getting discouraged...
My friend and I started a platform in February to help large subscription volume businesses reduce voluntary churn, however I'm struggling to find clients so far.
Not sure what to do, I initially validated it with the current competition solving for voluntary churn specifically. And the type of businesses wanting this.
Idk whether it's because it might not that valuable for such businesses to use a tool like this or it's simply that they're reluctant to switch vendors.
Perhaps, I may have picked the wrong niche but that would mean l'd have to learn a new skill
It's an interesting idea though, but am not seeing results and it's making me frustrated already as to just move on to the next solution to build for. What should I do?
So your idea/project is platform to prevent/reduce customers subscriptions cancelations in businesses ? ... sometimes writing down what you want to do gives you a hint ...
So why a business needs that kind of service ?
Let's say Netflix is losing subscritions ... sales are failing ? movie series are too boring ? their business logic needs a new look ? ... what did you see here ? it's all theirs ... the data ... they don't want to share it with you ... it's confidential data from their business ...
Did you get it ? So what kind of service they really want ? They want a service that gives them subscriptions ... because subscriptions that are lost remain lost.
Pedro
Pedro is presenting an excellent concept here. Typically, businesses invest in growth rather than cost-saving. While addressing churn is undoubtedly crucial, businesses tend to address it through internal tools or processes. It's rare for them to share their proprietary data with a third party.
However, I'm not questioning your product. It's evident that you have experience in this field and a deep understanding of the problem. As a result, you can make an informed decision to persevere or venture into something new.
Thank you both for your comments, appreciate the perspective on this. However, it's a concept to "replace the cancel button" for ecom and subscription box businesses who care to offer alternative offers for whatever reason that's making customers want to cancel, for instance if it's too expensive you can offer them options for discounts to deflect the cancellation entirely, or if they're getting too many products, you can offer for them to halt for a couple of months and reactivate whenever they're ready to continue while you work at nurturing them with some other form of value, etc
Pivot and try adding new offerings. It is important to navigate and change position to get better results. Maybe create a new page like something for affiliate-marketers and help them convert better since it is easier to identify & collaborate with them e.g. social-media sellers without websites.
Pivoting is where idea guys may help if you need new direction or lack motivation.
Otherwise indie/side projects should be fun and lower risk, always have a backup job/freelance plan. Also try to avoid tough audiences like accounting departments especially if you do not have marketing teams or funding.
I also struggle with my website, but I manage to get consistent traffic since I made a (pivot) page providing sample quick templates. Low risk, low cost, good potential.
Hope this helps and let me know if something works out for you. Best wishes.
Sounds interesting. Can you elaborate a bit more on this part? "Maybe create a new page like something for affiliate marketers and help them convert better since it is easier to identify & collaborate with them e.g. social-media sellers without websites."