Almost killed my product this week, then realized I'd been wrong about what it was

Hey IH. First post, so a quick intro. I've run Meta ads for agencies and DTC brands for about seven years, and lately I've been building Advino, a monitoring layer for agencies running Meta across a lot of client accounts at once.

I'll be straight about where I'm at, since that's the part of this place I actually like.

This week I nearly shut it down. I saw a tool called TrueROAS and my stomach dropped, because True ROAS was one of my two headline features. Spent most of a day sure I'd built something that already existed five times over. Triple Whale, Hyros, Northbeam, that whole attribution space has been crowded for years and goes deeper than I ever would.

Then it landed that I'd been scared of losing a feature I was never going to win on anyway. The thing none of those tools touch, and the real reason I built this, is the ad account itself. Whether it's quietly heading for a restriction. Whether a disapproval pattern is building overnight while nobody's logged in. I watched accounts go sideways like that in my agency days and never forgot finding out on a Monday from an angry client.

So I'm pulling the commodity feature out of the headline and putting everything behind the part nobody else is standing on. Feels obvious in hindsight. Took nearly killing it to see it.

A real question for the room: for those of you who've repositioned around one sharp wedge, how did you know it was the right one and not just the thing you were least afraid of? Still sitting with that.