Alternative to Google Optimize? 🤷
Google sunsetting Optimize is not a big surprise, but I am surprised at how hard it is to find a simple, straightforward solution like Optimize that doesn't cost thousands of dollars.
Jumping from Optimize to one of those "marketing operating systems" is a big jump. Isn't there something in the middle?
So, yeah, my question is:
What are IHers using for A/B testing on their site? Let me hear y'all. Thanks.
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Have you seen this? https://posthog.com
I haven't used (neither Optimize), but it seems that they have very generous free plan.
PostHog replaces Amplitude (already using this for product), but I guess I'm looking at similar options for our marketing site.
With Optimize, you added a <script> tag to your site's head, modified (inline) any text you wanted to test on a page, added some weights to control how frequent each version of the text was supposed to appear to new visitors, and you set up an experiment in a few minutes - that was it, it was so simple.
Now it seems like all of the tools doing similar things are for "Enterprise" and super / bloated with features a small startup, or even IHer doesn't need.