We're more or less all doing the same things to market our SaaSs
We spin up clear landing pages with quick yet detailed sentences about what our product does, in the most precise and simple way possible.
We add beautiful screenshots, do content writing and get a 10% signup / 10% to paid customer conversion rate.
This seems impersonal, robotic. Like if we just wanted to fit in without taking risks with our marketing. This method works; it brings to us what seems like the maximum we can achieve.
But, isn't it a local maximum? Could we achieve orders of magnitude better results by taking risks and doing things, differently?
Yesterday, I came across this talk by Steve Jobs, where he says that "Marketing is about values" (https://youtu.be/YM4If6YHN3s) and details Apple's approach of marketing.
I'm starting to develop a new landing page that focuses more on the values of our company and less on our product. Has anyone here already done something like this at the SaaS scale with good — or bad — results?
Let me know your thoughts on that!