AMA with Katt Risen, the brilliant mind behind No-Code Exits 👩‍💻

Hey Indie Hackers! This is the 4th AMA guest that I had so far & this time I'm trying something different. In a bid to reduce the friction as much as possible, you can now post your questions & get your answers directly as a comment below, rather than having to go to my site first 😊

This Friday the AMA guest is Katt Risen (@katt_lab). Katt is building a really cool newsletter called No-Code Exits & here's the story behind it:

"Once upon a time…on a sunny summer day in Leuven, Belgium…. I noticed that every tweet about my recent acquisition (of a small side project made with No-Code) went bonkers.

So I followed the pull. In 30 minutes I created a Substack, went for the first best name that popped in my head and chose an icon from a stock website as logo. I announced it on Twitter and 12 hours later I had around 250 subscribers. I quickly published my own story and left on holiday for 2 weeks. When I returned, I had 610 subscribers. Newsletter Market Fit: Check. Now (3 months later) I’m at 2000+ subscribers and have around 800 USD of ad revenue per month.

For my readers, I always feel a bit guilty when I display ads. So I really go the extra mile and try to think outside the box to have ads that add value for my readers (It has been a success because in an audience survey there was someone who only reads the newsletter for the ads ;-)). And this also results in good results for the advertiser and some long-term partnerships with some. So it’s really a win-win.

If I look back now on my journey I would never have thought one thing would lead to another:

1. Made small No-Code Side Project
2. No-Code Side Project got Acquired
3. Stared No-Code Exits because of all the questions I received about it
4. It also got an acquisition offer for No-Code Exits (but I said no)
5. And now I’m making an mvp to validate an idea also in the No-Code / acquisition space.

So conclusion: don’t wait for this huge idea. Start launching some side projects, learn by doing and listen to your audience/users/readers/… Who knows what I will be doing in 12 months 🙂"

Anything you wanna find out? 👀 Now is your chance to get an answer to your question 🤩

Also if you wanna check out some of the tools Katt is using to help with her day to day tasks, have a look here.