AMP or no AMP?

I look at it as a sort of vendor lock-in. You are doing work that is very specific to one system, makes you think in a certain way, makes it feel more painful to stop doing it, and which may have marginal benefits.

You ought to optimize your site and make it work well with mobile, but AMP is by no means to only way to do this.

You might get a slight speed increase from the AMP cache, and you might get slightly higher Google rankings from AMP; but I almost think those are micro-optimizations. If you just have really good content & provide good service, you will probably have the higher rankings anyways. A news/publishing service might care more since there is fierce competition and less distinction between them, but for products my gut instinct tells me it isn't so important. [Though I'm not an expert on that]

The main issue I see with it is that you are doing work and providing content for Google and bolstering their system, but not necessarily increasing your own presence. The clients aren't directly on your site, so you lose a degree of control. It directly benefits Google, but unless it can verifiably drive customer acquisition or revenue, I wouldn't do it for them.

It is kind of like the "I have a name brand shirt" idea. This is great advertising for those companies to have walking billboards, but unless wearing a name brand tshirt makes you happy, I wouldn't recommend it.

This comment was deleted 8 years ago