Amy Porterfield Email Marketing Teardown
A few weeks ago we signed up for Amy Porterfield's (the successful course creator & online marketer) emails to see how she uses email marketing to get attendance for her free webinar and make course sales afterward.
Here's a visualized version of the emails:
Some of the highlights from the sequence:
- Free masterclass as a lead magnet (&sales tool)
- Free gifts to incentivize attending the masterclass live
- Limited-time bonuses to incentivize people to take action
- Writes empathetically
- Addresses objections and lays out all benefits
That's the skinny TL;DR.
As always, we have a full teardown. Check it out here
