An indie hacker built a great product, but didn't know what to do next!
Ok, that's not me yet, but the title might still not be fictitious.
I've always been curious about the challenges founders go through when their product starts to take shape.
We've talked a lot about starting with the problem, finding customers, marketing, sales, etc., but the other challenges and caveats like legal, branding / trademarking, company registration, hiring, (maybe IPO), etc. remain a mystery.
I think founders get a lot of exposure and guidance on that through Y Combinator et al, but not an average indie hacker.
Is there a book or resource that one can follow to learn about the same? Thank you.
Are you at the stage where you need to be worrying about that stuff?
Or are you using the lack of knowledge to procrastinate?
:)
So, I tend to be more organized, and having some high level goals/visibility helps me keep motivated and going (I tend to minimize potentially unpleasant surprises). And these will make interesting free-time reads anyway, so I thought I would ask for guidance.
Legal and banking can be handled mostly by Stripe https://stripe.com/atlas they also have lawyers.
Branding check out "building a story brand"
Hiring is a tough one. I would do just in time learning on that.
IPO??
A lot of this doesn't get much attention because these are challenges that many founders will never encounter, and when you do encounter them, you can just learn as you go. For example, there are all sorts of specific guides and books and experts on hiring, selling your company, branding, etc., although I'm not sure if there's a great overview all wrapped into a single book.
Thanks Courtland. I guess I've put it a bit vaguely up there, the root of this is - I was listening to the CoderPad podcast earlier, and I wondered (i) at what point, should one consider to register a company, and (ii) if B2B sales require legal entity registration. A new idea I'm researching upon has the B2B aspect, which is why it makes me curious.Thanks!!
Not a lawyer, so I can't give legal advice here. But I will tell you from my own personal experience in California that I never registered IH as a company, and I did thousands in B2B sales via my personal PayPal account.
Sounds great, thanks a lot Courtland! Really appreciate that!
Hi Sanjay! Are you open to collaborating on a project?