An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years

They raising 400m in a series B, and put half of it in to advertising, pummeling most of the competition.

20M ARR after a 400mn raise, isn't particular great when your hand is being held by Andreessen Horowitz who has most of silicon valley in his pocket.

While this is a interesting story, I think the IH community much prefers bootstrappers who achieve the same ARR with 0 in funding, its been done many times over, those are the important stories.

I mean their target customer is "really anyone who wanted to be more productive or efficient at managing their project" -- what does that even mean to us? We all know in SaaS you have to niche in on your target audience and then scale unless you have boats loads of cash.

Clickup is just another privileged Horowitz financed SaaS business that frankly not many of us here can learn from.

Long tail keywords for the win.

Who would've thought that ranking for:

• Free management software
• Free Gantt chart
• Project management tools
• How to create a timesheet in Excel
• Agile project management certification

Could be so profitable...

Thanks for sharing!