An Interesting growth hack story of How Tinder acquired 5,000 - 15,000 users with almost Zero spend on Ads.

Whitney Wolfe (then VP of Marketing) would go to chapters of her sorority, do her presentation, and have all the girls at the meetings install the app. Then she’d go to the corresponding brother fraternity — they’d open the app and see all these cute girls they knew.

Next, as part of their word of mouth strategy, Tinder enlisted college campus reps to host parties.

The best part Right pointing backhand index Instead of paying a cover charge, students had to 'download the tinder app' to get into these Parties.

Result?

People not only used the app, but loved the experience of matching with prospects within the party, and evangelized it to their friends too.

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