I've been trying to find a reliable analytics library that gives me the data that I'm looking for and I'm hoping someone here has a better experience with a service they can recommend.
I've always used the default Google analytics just because that's just what you use, which is fine and free(if you ignore that you are paying in other ways), but it can be very overwhelming sometimes, but also I want to see exactly what my customers are doing on my site. I also implemented Google tags, but that doesn't really give me a clear picture.
I recently tried out Hotjar, but it's lacking in that I still want to see some of the basic data that Google provides.
I think what I'm looking for is a simple service with a free plan. That shows some basic data as well as tracks the user as they interact with the site(scrolling, events, clicks). Also, I don't want to decrease my page speed by having to use multiple services to get the data I want. I'm kinda thinking about rolling my own basic system, but that would be a huge undertaking and not within the scope of this project.
Any advice would be greatly appreciated.