Ango Soft Launch

Hey everyone,

I've decided to start documenting our path to our first launch of our product, Ango. This launch is to essentially prove, unequivocally, that this app is something useful and that people want. If we pull this off, then garnering investment should be a tad bit easier!

It's also important to note at this stage, it's just a prototype. We can't move on from this point without more resources.

Ango: A browser-extension that shows its users product specific sustainable alternatives as they shop online.

Goals

• 1,000 downloads (although, even 200 will be amazing)
• Feedback from users

Budget: ~£2,500.00

Our current strategy primarily hinges on micro-influencers, we're aiming for this that don't have any management as typically the prices are then hiked up!
Other methods include asking for partner support, general PR from our local newspapers, Google Display advertising.

The first phase, currently, will be under our own organic push. sending to friends and family, trusted sources and our own small audience. this will occur over the Christmas phase and gives us time to catch any crazy bugs 7 easy fixes.

The paid marketing will take after the first week of Jan 2022. Reason being, marketing channels are less crowded and paid marketing is often slightly cheaper. As our product is free, we don't conform to the normal 'buying' trends over the year.

I'll try post updates often. It'd be great to hear any criticism and feedback.

Kind regards,