Another Domain/Project or going with existing one ?
#ask-ih
Some of you may know my https://fullstackjob.com project. I have now around 6k unique visitors per month, which is >95% candidates traffic. This is an important step and half of the chicken/egg problem solved. Now it's about the other half. To attract recruiters I always planned to have some features, which are going on top of what all the other 100s of Niche job boards are offering. So recruiters should get tools to administrate the job posts, engage with candidates and doing marketing for them self as recruiters or recruiting company.
Now... a Full-Stack Developer comes on my board because it's exactly about his Job Position he is looking for. Good. A Recruiter will post a Full-Stack Developer Position on my board, as it will attract exactly this group of dev's. Good.
But those mentioned tools a recruiter (IMHO) want's to use for all his recruitment processes (if it's more then just posting a job position). So not just Full-Stack Developer, but at least all other kinds of tech/it/developer jobs he has to hire during his work. So this brings me to the question..... I think I should go with a new (from marketing point of view) project, landing page etc, talking to Tech Recruiters, where I sell the tools. of course, I can then do side marketing from Niche Board I have now (others are planned to follow).
IMHO it will resolve a bunch of problems I would have with integrating it in fullstackjob.com:
- SEO. It's already kind of impossible to attract on the same page the chickens and eggs.
- SEO. See above (just to say, that I see it as the main point)
- A bigger amount of possible customers. But for sure I will limit it to IT Recruiters, with some specific feature flavors for them.
The backside of this:
- some more work, another marketing work to be done. but that needs anyway somehow tbd and probably it's easier separated way proposed above.
- Codebase or will go in different directions or somehow complex on top of existing one... need to think more.
Your thoughts are warmly welcome :-)
Thanks, Gracias, Danke, Hvala, Obrigado Stefan
Nice work on fullstackjob by the way, the site looks great. In my opinion, I don't feel like the site needs to have lots of tools for recruiters to be successful so I think you should separate the two. Think about craigslist and how successful it was as a job board with zero features. If nothing more, separating them allows you to create an entirely new business while you can still implement the tools into fullstackjob and maybe use it to demo the tools.
Why do you have to stay within this domain? You're a guy who can do anything. Wouldn't it be better to tackle an industry with more obvious pain points? Talking to recruiters might not be very useful because they're always nice by nature and especially if you tell them you want to build software to make their lives easier. When you're talking to them about software requirements, in their mind they might be secretly thinking about you like a piece of raw meat they can place on a long term project....haha.
I like the idea of a job board business. This idea might be too simple but what about simply creating an aggregation site that scrapes the fullstack jobs from all the other sites so the users don't have to visit each site? There must be tons of sites that already do this but you can add something that makes yours unique and then grow the traffic through content marketing. I guess this would be the affiliate model or maybe monetize through Adsense or native ads. This approach is obviously slow and difficult in the beginning but at least you're building asset value every day eventually reaching X income. And the big benefit is that you won't be held hostage in your business to a partner who handles all the sales.
Hi @Mailman
Thank's so much for your feedback and input.
Regarding the Job Board, I have such plan's, yes. Including I am searching for a Sales Partner or Co-Founder from the Sales area.
https://www.indiehackers.com/post/6c755b3c0a
There is a plan to run other niche boards as code always was built to handle this ( https://boardengine.io (need some work there))
Regarding scraping. Yes, now most of job's you can see are scraped, as I don't have paid job post's. First needed to growth user visit's to be able to charge.
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