Another name for swag?
What is a unique way of describing items that can be purchased from a website. Kind of like how IH has a store, but I’d like a cool way of saying “buy shirts, socks, mugs, keychains, etc.”. Something more than just “store”. Any ideas?
Merch?
Gear
Gear is more unique, but maybe too strong "tech gadget" association, while the question was about shirts, socks and mugs..
Gear is also common slang for drugs, and sometimes for male genitalia..
I like it. Gear. I hate "swag"
Drip?
Loot, Goods
Flow
Lines?