Another reason why you need to start promoting your solution right away instead of “growing organically”, good example

This feels like a bit of a strawman argument - I don't think anyone would argue that getting unsolicited press is a viable long-term strategy. This is not organic growth, in either the general sense or the "organic search" sense.

Organic growth is delivering a product / experience to your customers that they love, and facilitating the sharing of that product / experience with other potential customers.

If the author were able to say "this press got us 200 new customers, and each of those customers refers 2.5 new customers every 6 months," then he'd have a step toward a revenue generating machine. [And of course, capitalizing on this free publicity with active marketing when interest is piqued would've made a lot of sense...]

The focus on doing things that are repeatable is spot on. Once is an accident, twice is a trend.

Spot on!

I have never been a fan of organic stuff, I mean, yes, it has the long term benefits but, the kind of wait one has to do to finally getting picked up really pisses me off.. I kind of rely on social media and ppc to get the immediate traffic. And, believe me, if what you are promoting is presented well, things get picked up faster organically!

I loved this write up Andre.

I will remember your slightly embarrassing board room story to remind myself to understand the why behind the results I see for my own business. Was it in my control and it is repeatable? Don't count on those "magical" occurrences we see.

Thanks for sharing 💪

What is the difference between growing organically and promoting your business?

Doesn't growing organically mean you grow without external funding?