Any Correlation between how long you work on a piece of content and its performance?
Is there ANY correlation between how hard you work on a piece of content, and how much it resonates with the people you wrote it for?
In my experience, there is very little relationship here.
I think content that people want to consume needs a few things:
- a good idea
- decent execution
- relevance
- context
- insight
And maybe a few other things.
Here is how I think about it:
There are two types of performers.
People who practice for live performance, people who refine recordings.
If you practice the act of making a piece of content, you get to a point where 90% of your content will be “average or better” no matter how hard you work on it.
If you refine a single piece, the iterative process is SO SLOW.
Yes your first 50 pieces of content will be better than they would have been, but the “live performer” next to you will have made and iterated on 500 pieces of content in the time you took to make 50.
I want to refine my writing and general content creation the way one of those street portrait artists works on there paintings: volume.
Because then when the idea, context, and relevance hit, my BARE MINIMUM effort will produce something worth reading and worth sharing.
And yes, I’ll probably have more typos than I would if I spent more time dwelling on each piece.
That’s the price we pay I suppose.
What has your experience with this dynamic been?
