Any digital marketers here? I need your input on my startup idea.
I was looking to create a spreadsheet free, all-in-one marketing planner for online storeowners. It's a SaaS app that lets you control every aspect of your digital marketing campaigns, in one tool, across dozens of platforms.
The app would let you schedule certain actions to run at a set date.
An example of them (the ones that I could come up with) were:
- Starting or ending an advertising campaign on Facebook, Pinterest, Snapchat, Tiktok
- Running sitewide discounts on your store
- Posting to social media (Instagram, Pinterest, Facebook, Snapchat, TikTok, Reddit etc.)
- Posting to your blog
- Sending out emails w/ Klavyio
- Sending emails to your team/slack messages
- Publishing certain products on your Etsy/Ebay/Shopify etc store (and also unpublishing them)
So for example, you can tell the app to:
- Post giveaway announcement photo on Instagram & Pinterest at 9:00 PM tomorrow
- Post BHS video to Tiktok, at 8:30 PM on Monday
- Send out email to subscribers, at 12:00 PM Tomorrow
- Discount all products by 50%, at 2:23 PM next Friday
- Send out an email to influencers with PDF agreement at 13:00 Thursday
The idea is still quite all over the place but I'm basically trying to combine a content calendar with a marketing planner.
I haven't tested the idea out yet. I'm planning on building a landing page.
I was hoping to get some input from actual marketers with regard to what tasks they wish could be automated/pain points they've found when running marketing campaigns.
