Any downside to including a Newsletter archive on my blog?
I started writing a weekly newsletter that has been slowly growing.
A friend recently suggested that I put all of the previous newsletter content on the website as well. It sounds like a good idea, for content discovery, and for potential (albeit small) SEO benefits.
Are there good reasons why I shouldn't do that?
A data point: I never subscribe to a newsletter without first checking at least a couple of back issues, no matter how interesting or valuable the newsletter seems from the description. So I'd go for the archive.
I second this. I want to know what I'm signing for before I give someone my email.
good point, thanks Paolo!
Always go for an archive on your own domain. Like @PaoloAmoroso already says, to show value to new subscribers, but definitely for SEO reasons.
Same opinion as the previous comments here. I do it with my newsletter and I benefit from it with the social media promotion. I always link the website because you get tracking information and there you can play with pop ups and other stuff that isn't possible if you link to a Mailchimp, Substack issue directly.
I'm working on the same thing for my newsletter, seems to be nothing but upside. Initially I wasn't sure either because I thought it would take away the value from being subscribed. But you can subscribe and then not see all the previous content - the value of being subscribed is getting the content 1) first and 2) delivered straight to your input. Best of luck with setting your archive up!