Currently, we are using Google mobile app install ads (https://support.google.com/google-ads/answer/6357635?hl=en) , to promote our Android app (https://play.google.com/store/apps/details?id=com.yocto.wenote&hl=en)
The thing we like about Google mobile app install ads is, no 3rd party SDK is required to embed into the app itself, to track the installation count.
We would like to try out other ads platforms, to drive more installs.
However, most of the ads platforms, required a 3rd party SDK to install in the app itself.
The reasons we want to avoid 3rd party ads tracking SDK, is due to privacy, stability & app size concern.
Do you know any ads platform, which doesn't require 3rd party SDK (using a REST API is OK), to keep track of app install?
Thanks.
For Android utilities, I’d also test zero-SDK acquisition around problem pages before adding more ad plumbing. With Kinetic Override I’m leaning into places where people already ask for no-root macro recording / repeated tap workflows, because that traffic explains the permission model better than a cold install ad can.
Just a data point from an Android user. If your apps are supported only by ads, consider releasing also a paid version or an in-app purchase option to remove the ads. I don't install any ad-only apps for security, privacy, and performance reasons.