Any legit materials to dive into AIDA?
After listening to the podcast with Sam Parr, I started to read about copy-writing: Advertising Secrets (by Joseph Sugarmann) was the one I started with (meh, sounded a bit overused or outdated to me tbh).
Sam also mentioned about AIDA (Attention-Interest-Desire-Action)...Any legit materials to dive more into it?
Got check out Sam’s buddy Neville Medhora https://kopywritingkourse.com/blog/
There’s tons of great copy content on there. I think Neville taught Sam copywriting initially.
Oh I see now! That's A LOT OF CONTENT!
Awesome, mate. Will def check out!