On ep #382 of MFM and Sam & Shaan were interviewing Kevin Rose (Most famously founded digg in 2012ish).
Kevin's been building HODINKEE a media/ecommerce chimera and it just crossed $100M/yr in rev. It got me thinking, what's that business model look like??
Here's my best attempt at building their financial model: https://www.sturppy.com/resources/how-hodinkee-makes-100m-year-with-luxury-watch-content