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Any tips for buying a website for their audience or SEO?

Has anyone acquired a site/app/business mainly for their audience or SEO reach? What's a good marketplace to look for these opportunities and any tips on treading these waters?

on December 13, 2019
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    I purchased a site on Flippa back in 2015 with great SEO and it worked out well as I was able to migrate a lot of the traffic. But the quality of available sites on Flippa has gone down a lot since then.

    What I would suggest is doing a google search under your preferred keywords and see if it brings up some inactive sites, and then reach out to the owners directly about a sale. I've done this in the past with some success. It can be a bit of work, and a lot of hit and miss to find the right one.

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      Good tip on reaching out to inactive sites! When you purchased those sites, did you keep running them independently and just create more content/links from that site to your main site?

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        That's what I did, I found it was important to keep them running and preserve the link juice.