Anybody still using Unbounce or InstaPage in 2020?. What is criteria that you look for in landing page builders?

I don't think these kind of products will (or should) ever disappear. I'm biased though cos we're building one too with everypage. As a dev I would always buy templates and change the styles and text to suit, but only when I started working on side projects with non-tech people did I realise how annoying it is to have the landing page, which is a marketing tool at its core, controlled by developers. Text changes and the like should be easy to make by non-tech people, even adding and removing sections and content should be easy.

So I think that's the main criteria for me now - how easy is it to change the page. If you want to try out new messaging for a day is it easy (a few clicks and some writing) or is it hard (phone your dev and ask them)?

Hi Veena, that's a great research topic. Always intriguing and evolving in new directions.

I am both a digital marketing advisor as well as long-time digital tools reviewer for online communication professionals.

The criteria I'd consider use to shortlist the best landing page builders out there are these:

1. Quality and variety of templates and content blocks available

2. Ease of use, UI, simplicity

3. Option to export HTML

4. Free publishing on landing page builder subdomain

5. Easy way to move around sections and change their order

6. Integrated icon and symbols library

7. Visual feedback and commenting mode

8. Team collaboration

9. Custom blocks

10. Number of landing pages allowed

11. Cost

My favorite ones are:

• Weblium.com
• Brizy Cloud - https://www.brizy.cloud/
• Tilda.cc