Anyone else building b2c?

B2B relatively easier to make fast money as most of the time you can sell with higher margin and the business is more direct and easier to approach compare to customer.

As for B2C is it harder to make the money because not just it harder to convince normal people to use a new things, they cannot afford to spent a lot of money. So it hard to get customer and hard to put big margin on it.

But the great thing is once you get the traffic and people like and paying for your product the exponential growth is inevitable. Customer have higher tendency to share a good and product that they like thus viral effect can really make you product a good money.

In case you want to learn more about the different between penetrating B2B and B2C market checkout this article Which option is easier for beginner in business: B2B or B2C?

I'm also breaking into the B2C space (have worked at a B2B SaaS company for 7 years). It's hard!!! For my side project, we're just hitting the make-it-known stage ourselves, and it definitely has me outside of my comfort zone.

From a lot of research, and my personal need to be genuine, I'm thinking getting involved and genuinely involved in communities (both online and in person) is the way to go. Of course, it depends on the nature of the product.

Yes

B2B is nice for a small business because one founder can do all the sales and it's enough to sustain the company. Also, businesses have money to spare and a constant need for improvement due to competition pressure.

On the other hand B2C can benefit from emotional impulse purchases and virality.

Choose your poison.

Idk if https://investorradar.io is considered b2c, but I have gotten a few individuals signing up out of curiosity. Main customer base is startups/individuals looking to connect with VCs.

Its hard. Wouldn't start doing B2C anytime soon.
At least not as a first business.

People are cheap and they hate subscriptions. Pretty hard to sell them SaaS

B2C can work, the difficulty is figuring out how to reach your customer. If you have a solid strategy there it can be amazing. But oftentimes even if you make a good b2c product it's hard to cut through the noise and get anyone's attention. And if the product's lifetime value is low, good luck justifying ads.

You can absolutely make b2c work. But figuring out how you'll reach your customers is key.

I'm navigating being a B2B and B2C small business. Since I offer services in the grant writing, business development, and procurement/technical assistance space I'm reaching a broad audience.

I'm also building a virtual community which has definitely had it's own challenges. However, I have some amazing collaborators with that and they are marketing gurus so it's been much easier to build an audience.

Building B2C, you would want to go out there and sell your content which should be valuable to others. Just capture eyeballs by spending time on content. I have tried it with Chatdox on Product Hunt. I have spent a lot of time interacting with that community.

And it worked.
You have taken the fist step with this post. Now continue it with your second tomoorrow.

I bookedmarked this as I too plan to build b2c in the near future so I'm interested in people's take on this. :)