Anyone else struggling how to post content on LinkedIn?
Hi folks! My first post. So any input is gold for me :)
I am a software engineer and have a B2B business software catering to lobbyists. I have a few handful customers so far but I wanted to use LinkedIn as a platform to showcase my online web software to my connections. I have been watching Gary Vee's content over the past few weeks like crazy. How do I provide value to my end users and leads? They already know more what is happening in their industry, so not sure if I should dig up content specific to them. Do I post "How to" videos with me demonstrating small functionalities with me in them? I am posting updates and features but I am not sure if I'm spamming my connections in their feed with too much of "my product". Am I overthinking this?
Honestly, I am not sure how can marketing/sales people can do this stuff with ease. Take a bow marketing gods!
Any ideas guys? Anyone else feeling this pain?
Before you post anything, map out the 'Why'.
Why am I posting on LinkedIn?
What's the goal?
What am I trying to achieve by doing this?
Who am I talking to?
What problems do they have, and what are they interested in?
Don't get too hung up on all the Gary V stuff. A lot of what he says and does is... well... interesting (I'm not a proponent of the work-your-face-off and post 100 things per day, hustle porn; that's a good way to quickly burn out imo).
One thing Gary V does say which is good advice though is to 'document' and not 'create'. You don't necessarily have to be constantly rolling out e-books, presentations, and hardcore content all day. Just document what you're up to. Share your day, share your challenges, share your experiences. Start a podcast, interview your customers or people your customers would find interesting.
Don't overthink it. Document, don't create.
Awesome advice @realfeal! I will start thinking in the lines of documenting.
I don't know much about the industry you are addressing but you might be overestimating how much your customers know. If you find some specific subject, research it deeply, relate it to something relevant to the current time and you might come up with information that could be valuable to your customers.
Also, content does not have to be based on a completely original idea. Confirming what your audience already believes can also be valuable.