Anyone using Facebook to find customers? What's your secret?
Is anyone using Facebook ads to efficiently acquire users/customers?
Are your ads still doing well post iOS 14.5 apocalypse?
Are you seeing great ROAS with your ads?
If your answer is "YES" to all of the above, mind sharing your secret?
I've hit a wall.
I'm not but curious what you're seeing post 14.5. Has it been a dramatic shift?
Had to get rid of the demo feature. I couldn't convince users that the demo version wasn't charging them money. Despite the fact that it was communicated very clearly, people were convinced they were being charged money. Even when they did not provide a credit card.
So I got rid of it, but I also made the onboarding a lot less frictional. And I added the Facebook SDK to help me improve my conversions.
Oh man I feel your pain on this. Trying to communicate clearly to users/consumers is a big challenge. The good news is there is often a large enough stream of new users such that it enables you to experiment, but it can still be so frustrating to be like "IT SAYS RIGHT THERE!" :)
Oh, 14.5 has definitely made things much worse. Ad precision has tanked.
What are your marketing avenues?
YUP. It's surreal. I have no other way of describing it.