API First email marketing platform

What problem is it solving?

I'm regularly creating newsletter signup forms for landing pages or existing side projects. I've worked with MailChimp, Drip, and ConvertKit. All of them have clunky API's. The alternative is to use embedded forms which give less control over markup and behavior.

A possible solution:

A platform that is built for API users first.

• Custom Markup - You have 100% control over the markup of forms
• SDK's and Libraries - React and Vue libraries for working with the API from the front end. SDK's for PHP, Ruby, and Node for working with the API on the back end.
• User-friendly responses - Customisable error messages that can be shown directly to the user
• Simple interface - No confusing interfaces with email design tools. Write email templates with markdown and include dynamic content.
• Database data in the emails - Automatically fetch data from your DB and include in the newsletter. Imagine you had a job board website, you could pull a list of recent posts and include in an email.

Questions:

• Which email marketing service are you using now?
• What are your main problems with that service?
• How have you tried to solve those problems?
• What would it take for you to switch to an API first service?

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