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Applying SaaS growth techniques to my blog

I'm applying all the lessons I learned from building timestamps.me to growing my blog.

  • I'm treating readers like customers.
  • I'm doing "direct sales". For everyone that expresses interest in a post of mine, I get in touch with them directly. I try to learn about them, what their interests and community are, and where they hang out online.
  • I'm creating a list in my CRM of all my "supporters", and when I release a new post, I DM everyone in the list.
  • I'm focusing my efforts on people that are friendly to me, and not wasting my time with people that are cold or unfriendly.
  • I'm cold-emailing my idols to ask for advice and make connections.

I haven't done any customer interviews yet, but if I were to, I'd use "Mom Test" type questions.

  • "Where do you usually find blog posts online?"
  • "How often do you read blog posts?"
  • "What kind of blog posts do you read?"
  • "How often do you subscribe to mailing lists?"
  • "How often do you share blog posts with friends?"

Anything else I should be doing? What am I missing?

on October 15, 2020
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    Hi Mark - Awesome site! I'm not sure if I can answer all of the questions you pose - but I'll try:

    First, the types of blog posts I read outline how to create music with technology. There are some really, really awesome examples out there that you may already be familiar with:

    and, certainly, this one from Ableton is incredible:

    I can say that each of these are blog posts that I've not only skimmed through, but have actually spent time on and tried out the samples and suggestions they make. I hope those examples are helpful and provide some of the insight you are looking for.

    My suggestion would be that if you were to write a blog article (or a series) outlining how to use timestamps.me, maybe something more in depth than the overview your site has now, people would be interested ( I would for sure ).

    Best of luck!

    1. 1

      Thanks Eustace! My blog is actually not related to timestamps.me -- it's my personal blog, and a separate project. But thanks for weighing in!