Are feature pages are good idea? 🤔
Yesterday I shared my product's landing page here on IndieHackers for the first time. It was a really rewarding experience - over 180 people checked it out! 🥳
At the same time, the data really made me think about the structure of website. It has a homepage and three sub pages for features, showing the product in action. Take a look at the data:
As you can see, only a small percentage of visitors ended up clicking on the feature pages. Which is unfortunate, as I want people to see the videos on there!
What I am thinking now:
- should I make the links to the feature pages more prominent?
- should I just merge the videos from the feature pages into the home page?
- or is it just okay that most people don't go that far?
What is your experience with feature pages? Are my numbers "normal"?
First, don't worry about your numbers being "normal" in the beginning . You got 185 views from a single post which seems like there's some semblance of interest from the IH community.
However, I wouldn't be quick to judge the success of this based on only that metric (unique visitors). Ultimately you site structure should help you get conversions from visitor to signup. Starting with something that's only weakly effective is better that second guessing yourself when you don't have enough data.
As for the site structure, I think you're fine. It looks like you've done a good job with turning features into benefits on the home page copy.
It's your job now to drive traffic and run experiments. For example, see if turning "features" into "use cases" increases conversions.
Thank you for the detailed answer James! It's a valid point, I don't have enough data to really judge it yet. I will focus on getting more exposure, and setting up a way to do A/B tests.