Are productized services overrated?

I just wrapped up listening to a great podcast episode on the Tropical MBA where they discussed this question with Meryl Johnston of Bean Ninjas.

They made some great points, and I thought I would add some thoughts via a short whiteboard video below.

https://www.loom.com/share/dbcbd977cf3e4f7da6aa705348f8238a

There were a lot of topics and great questions brought up during the episode, but I focused on 4 key points that stood out to me.

1. Why consulting may be a better launch plan than starting a PS from scratch

2. Can the PS business model hurt growth & revenue opportunities?

3. What is the lifecycle of a PS?

4. Are all these new PS's causing a "race to the bottom"?

I would love to hear your thoughts below on some of these questions as well.