Are there any owners of ecommerce stores? What do you think about ecommerce conversion checklist with best practices?
Hello indie hackers!
It's my first post here. I worked for 5 years as a conversion rate specialist and did more than 750 A/B tests on typical e-commerce stores (mostly Shopify).
Now I think that I can systemize all my learnings about CRO for typical ecommerce stores and create ecommerce conversion checklist:
- It will contain the list of items for each step of the funnel that store owner should check on his store (homepage --> category pages --> product pages --> cart pages --> checkout pages)
- Each item will explain what is the problem and what is the solution to it along with bad and good examples from real ecommerce stores and a list of tools or articles that will be helpful.
- Each item will contain really actionable recommendations, so it will be easy to implement it.
If you are owner of ecommerce stores and it's relevant for you, I would be glad to hear any feedback about that idea. Also, feel free to add any comments and suggestions. Thanks in advance for any feedback.
Peace to you :)
I think it’s good! Sounds like a useful lead magnet if it’s short, or a small book if it’s long.
It will be a short checklist (in the form of chrome extension) with a more detailed explanation of each item on the website.
Do you know any store owners that can be interested in it to give it to them and get the first feedback?
Sad to say I'm not down with the store owner audience yet. Perhaps you'd want to get a lead list from Builtwith? https://trends.builtwith.com/websitelist/Shopify
Side question: Why are you building it as a Chrome extension? Checklists could come in a variety of formats.
Yeah, that's one of the ways to get lead list, but all of them will be "cold" leads :) But I will take that into consideration, thanks for recommendation.
Why chrome extension?
It's easy to use. Store owner opens his website, clicks on chrome extension --> Goes through his website and either check items in checklist or not. Then he easily sees what should be improved.
Do you think that it's a bad idea?
It seems to me that a checklist could be delivered in a wide variety of ways. At the extreme end of that line of thinking, a PDF doesn't eliminate users of Safari, Firefox or Edge out of the box.
yeah, exactly, the ways of delivering it can be very different.