Hi there,
I am building a marketplace for Sustainable, Local, and Social Impact products - April22.co. This marketplace will be an alternative to Amazon for customers who have particular values in shopping and try to support them. For example you could find a shirt made from recycled materials, minority owned business that produces wallets and accessories, USA made skincare, or cruelty free/vegan cleaning supplies etc.
I am wondering how many conscious shoppers are here among IHers? What do you care about when shopping?
YES!
I was just thinking about how this type of idea could really work. I want to be self-conscious, but the amount of time, energy and mental strain required to ensure everything you have is sustainable, eco-friendly, etc is parallelizing.
I was thinking if you had a place that had everything you needed to live a sustainable life, that would be huge.
For example,
If only there was one go-to place to find sustainable alternatives...
I think this would work well with non-gov people and left-oriented people who support minorities/recycling/etc. You have plenty of these groups on FB.
Thank you! FB groups were the inspiration for the product. Made in USA is something that might be attractive to the right-oriented people. Which group would you put yourself into?