Through Embarque, I manage some of my clients’ blogs, and I’ve noticed the same patterns that basically have happened to all b2b publications I’ve managed across the years:
Are you experiencing similar trends?
Regarding our own growth, our Indie Hacker’s milestones unexpectedly helped us gather a fair bit of traffic and conversions, so I’m really happy about that.
I also have some clients who have sent Christmas discount emails as part of an upselling campaign.
For the founders or all-around marketers, how do you deal with this lack in conversions and traffic? Do you just ride it out, until the new year? Or do you depend on other forms of sales to sustain conversions (e.g. discounts, email funnels, community outreach, and so on).
Would love to know about your tactics :D.