Are you ghosting your fans?

I'm sure it happened to you too.

A creator you follow tweets a question, shares a thought, or publishes an insightful blog post or newsletter issue.

You're a fan and have been following their work for a while. So you know what the creator is likely to be interested in or appreciate. Which helps you craft a relevant, spot-on reply that answers the question or provides valuable information, genuinely willing to be helpful.

You tweet back, comment on the post, or reply to the newsletter. And nothing happens. No replies on Twitter. No likes. No further comments on the blog. No email replies.

The creator asks a question or tweets again. You give your best in another reply. And, again, nothing happens. Another creator tweet comes, another reply by you, and more silence. Again. And again.

Are you an accomplished creator with a large following? You may be giving a large and engaged audience for granted. Do you think you deserve fans who follow your work so closely and buy your products?

Elon Musk, as well as other CEOs and founders of the hottest space startups and aerospace companies (e.g. Rocket Lab's Peter Beck and United Launch Alliance's Tory Bruno), take the time to interact with Twitter users, even those with just a few hundred followers.

If these busy and hugely popular visionaries and professionals can do it, so can you. It's not rocket science.

  1. 1

    Yeah I hate this too. It’s so obvious they do this only to get engagement but they don’t really care about you.

    1. 1

      Sometimes it seems more a plain lack of sensibility than a focus on engagement and metrics.

      1. 1

        Yeah, it could be that. I also hate when I DM someone and never get a reply even if I can see that they read it... I mean even replying with a simple emoji would be better than silence.

        1. 1

          I think that is more understandable as sending DMs may be seen as similar to cold emailing.

  2. 1

    not rocket science :)

    Be a fan to those who deserves.

    1. 1


      By the way, the space community on Twitter is worth checking out.

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