I'm sure it happened to you too.
A creator you follow tweets a question, shares a thought, or publishes an insightful blog post or newsletter issue.
You're a fan and have been following their work for a while. So you know what the creator is likely to be interested in or appreciate. Which helps you craft a relevant, spot-on reply that answers the question or provides valuable information, genuinely willing to be helpful.
You tweet back, comment on the post, or reply to the newsletter. And nothing happens. No replies on Twitter. No likes. No further comments on the blog. No email replies.
The creator asks a question or tweets again. You give your best in another reply. And, again, nothing happens. Another creator tweet comes, another reply by you, and more silence. Again. And again.
Are you an accomplished creator with a large following? You may be giving a large and engaged audience for granted. Do you think you deserve fans who follow your work so closely and buy your products?
Elon Musk, as well as other CEOs and founders of the hottest space startups and aerospace companies (e.g. Rocket Lab's Peter Beck and United Launch Alliance's Tory Bruno), take the time to interact with Twitter users, even those with just a few hundred followers.
If these busy and hugely popular visionaries and professionals can do it, so can you. It's not rocket science.