Here in the UK with inflation ever-rising (and I'm sure many other countries are experiencing the same) it poses the question, do you raise your prices in line with inflation or freeze your prices to be more appealing to customers who are already feeling the pinch?
What's your strategy?
It's always worth testing. Often times you'll be surprised to see that there's no drop in conversion.
Yes, we are planning to do it but just for the new users. We are mainly doing because we underpriced our product during the launch. Beside the inflaction, it's always important to take into consideration the value perceived by your users. In case you are already in the upper end of the range of how much they're willing to pay for your product, it's better to optimise your cost structure rather than increase your prices.
It is not in our plan.
We are actually planning to plan to launch freemium product this year. This is an important year for us to accumulate early users, so we have decideed to provide users with free tier and the monthly subscription package. If your start up is also at this stage, happy to connect and share thoughts.
I have been building multiple products Micro SaaS HQ, Siteoly, Flezr and a few more products. I have been on same price for sometime. May be this year, I will experiment with pricing.
Yes. I made this decision when I first became a founder. I wanted to make sure that I was never underselling my services and ensuring I automatically raise my prices every year means I have one less decision to make as to whether I should or shouldn't. It's always a yes regardless of the economic climate.
Good question! While raising costs is one strategy, another is to find ways you can save money in other parts of your business so you don't have to raise prices. Of course, you could do both - save money plus raise prices. But speaking personally, I'm trying to budget more this year and if there is a subscription or product I really want then a few extra dollars won't dissuade me from buying. But if I'm on the fence with it anyway then a few extra dollars may be my reason to say no. I guess it depends whether you have a must-have or a nice to have product.
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