Are you tracking Net Promoter Score? Don't forget to send follow up emails!
Tracking your Net Promoter Score is a great way to measure "How good you are doing".
I was running several NPS survey campaigns for different SaaS products in the past and always got great insights out of it.
NPS feedback helped us identifying our weak spots and gradually improve our product.
After a while, I realized though how much value a goal-oriented NPS follow-up strategy can create.
This is when I started looking at NPS surveys differently.
By sending the right follow-up emails, you can use Net Promoter Score surveys to actively grow your business.
Here are some ideas for follow-up emails you can send to NPS Promoters (people who scored you 8+/10):
- Ask them to leave a 5 star rating
- Ask for referrals
- Collect a testimonial for your products or services
- Up-sell or cross-sell products
- Get them to share insights about competitors
- ...
So my tip for you:
Always have a goal in mind when following up on NPS feedback!
At Refiner, we’ve put together 17 ready-to-use NPS follow-up email examples, each of them crafted for a specific end goal:
https://refiner.io/blog/nps-follow-up-emails
Hope you'll find the templates useful!
