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ARPU of $100/mo, what kind of lifetime/churn rates are OK?

We get an average revenue of about $100 per user, per month - given our high ARPU, what kind of average customer lifetime should we consider a "healthy" amount?

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    The answer depends on how much does it cost to acquire customers and other costs to run the business.

    You want to have a profit on your customer's lifetime value (LTV, which is the ARPU * average contract duration) , taking into consideration the average cost to acquire customers and the cost to run everything else on your business.

    This is a good reference: https://www.forentrepreneurs.com/saas-metrics/