As a cold email lead generation agency, do you contact leads as a provider or as your client?
Hey,
I want to start a cold emailing lead generation agency and I want to ask you if you contact leads as a provider or as your client, how do you present you to your client's potentials leads ?
And more broadly, how do you organize the communication with your client ?
Trending on Indie Hackers
Hi Paul, I run a cold email agency in Barcelona (Spain) and what we do because it's the most effective (and most common too) is to contact the leads with your client's profile(usually the profile of a cofunder or something similar).
You should buy a subdomain that redirects to your client's domain and make sure to do the right set-up for the domain (SPF, DKIM, DMARC and warm up the domain)
For what you say about the communication with your client, which is actually really important, I suggest you to create an active chanel of communication on which they can express any feedback anytime.
You also should mesure the KPI's of the campaigns for you client's and send your clients a report (for example every monday) of the KPI of the campaigns, next steps etc.
You could make a dashboard too but that's a bit more complex.
Hope I helped :)
Jordi