As a developer, how to get good copy/text on your landing pages?

I find it hard to write copy without developing a detailed customer avatar write-up.

I use the typical P.A.S format (Problem, agitation, solution), then take what I need from the customer avatar sheet. Review and tweak the copy, till it flows.

If you'd like I can share my copy structure templates with you.

Recommended resource for copywriting: Cashvertising and Gary Halbert's letters.

Good idea! I got copy for my landing page (buildfaster.co) because someone out of the blue gave me an email with tips on how to improve it. It has helped a lot! 😄

About the bonus question, I think I'd be able to help! 🥳

I sell easy-to-setup and beautiful HTML/CSS themes and templates on buildfaster.co. I have about 14 templates right now and am going to add an extra 1 every week.

Would be interested in any of them? If we need to talk on email, then I'm fine with that too.

The best way to get good copy is to a hire a freelancer. Fiverr is great for talented freelancers with a wide variety of niches and prices.

I write my own copy for The Coding Interview and tend to just experiment a lot, so if you have time to play around I recommend that. I also use Twitter to ask people what they think and have received some good feedback from there. I have a pretty high converting landing page now, but it took a couple months to get to this point!

It's really hard or even impossible to come up with the perfect copy from the start. You should keep changing your website and A/B test until you find something that works, it might be something surprising. I did the same for usertrack.net where I kept changing text every week but it was just this week that I finally found a description that really seems to work.

Hey,

We literally developed a tool to do this :)

It https://abtesting.ai. You can try different titles, copies, and call to actions without any struggle!

You will actually know which variant is converting.

From an advertising point of view, I believe the main creative focus should be on the value you are giving your costumers, not your features

I can recommend you check out our case study with Toyota (+18 % conversion rate): https://www.indiehackers.com/post/we-landed-toyota-as-a-client-with-case-study-497e8d71da

Visitors are not always sure about what to do in your landing, so a great call to action also makes a difference. We've seen a great call to action increase conversions by +45%. Here is an article with examples of great CTA's: https://abtesting.ai/blog/9-call-to-action-buttons-examples-to-get-conversions/.

I'm a marketer, I would love to give you advice if you give a shot to our tool :) You can try it free, of course.

Good luck!

Finding a landing page builder I didn't hate was harder than I assumed. I'm fullstack, but I much prefer backend, so I figured I'd spend more of my time on my app and just find some drag and drop nonsense for a landing page. I ended up building out rough concepts in three different apps, using three different starting templates, then abandoning all of them and frankensteining something together with Vue using the parts I liked from each of them.

Something I hadn't counted on was my copy improving as I went. I was tweaking things little by little while trying to express the same ideas to fit different pre-existing template formats, and by the time I was writing the custom page, I was far happier with my copy. Maybe it was practice, maybe it was just staring at it long enough. I'm sure it's still bad, but it's sure better than that first template I made.

For me my wife is a copywriter and I would recommend you just go online and pay a copywriter. I think there are quite a few sites and it's pretty inexpensive and worth the money. I'd pay if I didn't have a free resource.

Also I'd be careful about landing pages that just "look good" as a lot of testing has been done on certain concepts dealing with landing pages and user interaction and response rates. Like for instance just using a particular color, position, limiting the number of fields etc are all UX related things that can make your landing pages much more effective. That being said I'd recommend using another platform you pay for since it's not just about the design, it's about effective design that maximizes your response.

Designing a nice looking landing page and having an effective landing page that generates actual real interest and even has a call to action with a followup are two different things.

The most common practice would be to hire some freelancer who has practice on working startup project texts for landing pages. I would recommend this person whom we had relations on projects and he wrote our texts
https://www.facebook.com/Reinhagen
Or you can find on Odesk
Good Luck!

Hi Jerome, by copy are you referring to copywriting? If so, you need to think about what problem your product solves and articulate the benefits it provides.

Here's a pain point. Here's how Product X fixes it, with an appropriate graphic or animation to illustration.

Whatever it is you know about your customer needs to be in the text, but distilled down to simple, attractive, and compelling messages.

Also, it's best to think in terms of what possible phrases you think best describe your product and work those into the text, which should enhance the SEO, and increase the likelihood of getting found for those phrases.

Take a look at some of the established products out there, noting their titles, subtitles, messaging, and the distinction between features (important) and benefits (vital).

Hi Jerome,

We are building https://wickedtemplates.com

They are landing pages made with Bulma or Tailwind CSS.

All you get is an HTML using the CDN so you can do your own setup.

I hope it helps.

This guide from Julian Shapiro is a great resource for landing page layouts and a lot of other stuff: https://www.julian.com/guide/growth/intro

I'm no expert at writing copy either, but the book "Building a StoryBrand" by Donald Miller helped me a ton. It provides a framework to come up with what to say and the results of what I write using that framework are always so much more clear than if I had written it on my own.