As a Tech business you can get up to 67% more leads per month with a blog 👇
I still hear many people argue about the usefulness of a company blog...
They usually say something like "Isn't the blog dead by now? Social networks DEFINITELY replaced it!"
Oooh this sentence DEFINITELY gives me the goose bumps!
Because (spoiler alert) NO, blog is not dead.
But, as always, we have to make some clarifications.
I’ll start by giving you some useful data...
The latest market research by Hubspot shows that:
📌 70% of consumers prefer to find out more about a company through an article rather than a sponsored post;
📌 77% of users read blogs regularly (they are considered the fifth most reliable source to get information online!)
This data acquires particular importance when we talk about tech businesses: the offer is more complicated to explain and customers need to know both specific features of your products but also their benefits.
The blog is more alive than ever, because it is able to bring you at least 5 benefits:
1️⃣ It increases traffic on your website:
Tech companies with a blog record a 55% increase in visitors to their website: a great way to reach potential customers without (just) spending money on ads!
2️⃣ It improves brand awareness:
With a blog, you have a showcase where you can write detailed content about your products to get customers discover more about you and your offer.
3️⃣ It increases lead generation:
You can offer free content such as eBooks, webinars or guides by asking for an email or other useful data to profile your visitors and build customized offers.
4️⃣ It converts leads to customers:
Do not think of the blog as a simple set of informative content: with a good copywriting you can convey users to specific actions (yes, even a purchase!)
5️⃣ It positions you as a leader in your industry:
The blog allows you to create detailed and relevant content for your audience, establishing yourself as an authoritative brand in your niche.
❗Now, ATTENTION please:
The fierce competition does not allow you to write content without a clear strategy: you can no longer hope that quantity beats quality!
Blog is not dead, but only if inserted in a sensible communication strategy and entrusted to an expert figure who applies SEO and advanced copywriting techniques.
Do you already have a blog or are you looking for tips to create an effective one? Let me know what you think in the comments 👇
I’m Federica Sorgini, Strategic Copywriter: I help companies and personal brands to increase conversions by effectively communicating their offer.
