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Ask : Design critique

by Laurel Lau

www.sixatlas.com

I would love for some design critique.

Thank you

Laurel Lau's avatarLaurel Lau
on April 22, 2020
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  1. 2

    1. What do you mean by optimize? I am assuming that you mean optimize efficiency, effectiveness or performance of a team. Am I correct?

    2. On the homepage, it seems that you are selling the book. Is that correct or are you selling services?

    neeravbm's avatar neeravbm
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    6 years ago
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    1. 1
      1. yes, all of the above.
      2. I don't really earn by selling. And I lowered the price. It sucks that it comes across I am selling during this time. Services is what I am focused on offering.
      Laurel Lau's avatar Laurel Lau
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      6 years ago
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  2. 2

    Great work!

    Here is the opinion of a simpleton (me):

    • The headline talks about what you do, not what's in it for the prospect
    • The image has a black transparent layer over top and I'm not liking it because it makes the book and the image on the right harder to see.

    Here's my recommendation (this is just my opinion, you should always make a decision based on your data, what's working, and what you like):

    • I would make one side of the landing page the book (images) and the other the text with a call to action that when clicked, scrolls down and takes you to the form.
    • Instead of just having a submit button, i would have the button text as "Register and get a billion dollar business case study". Having the case study between your copy and form pulls people away from your form. Your landing page should have one objective.

    Hope this helps and keep up the hustle!

    Silverback23's avatar Silverback23
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    6 years ago
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    1. 1

      Thanks. okay. would saying we optimize your teams help?

      Thanks for being super!!! I appreciate the design feedback . I will definitely try them out and test what works.

      Laurel Lau's avatar Laurel Lau
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      6 years ago
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      1. 1

        That’s a good start to the headline, but needs more “oomph” if you get what I’m saying.

        What’re your thoughts on:

        • “we optimize your team to run like a Fortune 500 company”
        • “Triple your teams productivity so you can triple your sales with half the effort”
        • “How to create a team that produces results without needing you to micromanage them”

        The best way to get customers, is to be honest, so I only make claims that I can back up. I say this because I don’t know much about your business and what you’re offering to prospects. These are just some ideas to get the creative process started!

        Best of luck!

        Silverback23's avatar Silverback23
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        6 years ago
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